Mobile First means Content First: thank $%#@ god!
I am a believer in, and am trying to be a follower of, the ‘Mobile First’ philosophy which has emerged in the last couple of years. I first heard mention of this concept by Dale Mugford of BraveNewCode who gave a talk at my local WP meetup group, and was immediately hooked. More recently I have been reading Luke Wroblewski’s ‘Mobile First‘ book, which outlines a very compelling argument for embracing this idea.
For those who don’t know, Mobile First is a design and development philosophy that proposes websites and applications should be built primarily for mobile platforms, before considering desktop platforms. The reasoning behind the philosophy is also straightforward: mobile platforms are overtaking desktops as the primary means that users interact with the internet. The statistics are not trivial; smart phone and tablet use is growing exponentially, and 2012 is set to be the year that their use as the most common web access device exceeds that of traditional desktops.
And yet the development industry lags.
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